Why are we doing this?
The Red Cross belongs to the American people. You fund it, you donate your blood, you prepare for and respond to disasters, you take and instruct first aid classes. You make the Red Cross what it is today, and you hold the keys to its future.
You probably think of the American Red Cross as a big organization, but if you peer behind the curtain you'll find a bunch of individuals working hard to help you, your family and friends prepare for, prevent and respond to life's emergencies. Social media tools allow us to connect with you on an individual basis at the place where your life intersects with our mission. It makes sense that we would explore these tools and join these conversations that are an important part of your daily life.
Every day, several hundred people talk online about how their lives intersect with the Red Cross. We read and learn from every conversation. By adopting social media, we're making it easier for you to tell us how to make the Red Cross a better organization.
At the American Red Cross, we're constantly looking for new ways to connect with you and provide services to you and your community more effectively and efficiently. Stay tuned.
We want to hear from you!
If you have a bright idea on how we can improve this site, please share with us at amy [dot] yen [at] redcross [dot] org.
Posts
